Partnership Supports HBCU Culture, Education, and Community During MLK Weekend 2027 WEST PALM BEACH, FL (September 10, 2026) — The Pepsi National Battle of the Bands (NBOTB) today announced Toyota as an official sponsor of the 2027 Pepsi National Battle of the Bands in The Palm Beaches, returning Martin Luther King Jr. Weekend, January 15–17, 2027. The partnership brings together two brands committed to creating meaningful experiences that connect culture, education, and comm

The Premier Celebration of HBCU Bands, Culture, and Community Returns January 15–17, 2027 WEST PALM BEACH, FL (August 11, 2026) — Following a successful inaugural celebration, the Pepsi National Battle of the Bands will return to The Palm Beaches for Martin Luther King Jr. Weekend, January 15–17, 2027, once again bringing together the sights, sounds, and traditions of Historically Black Colleges and Universities for an unforgettable weekend celebrating music, culture, educati

The Premier HBCU Band Showcase Enters Its Next Stage, Expanding Its Legacy in North Texas DALLAS, TX (July 14, 2026) — The Pepsi National Battle of the Bands (NBOTB), one of the nation’s premier showcases of Historically Black Colleges and Universities (HBCUs) marching band excellence and culture, officially announced today that Dallas, Texas, will become the new home of its annual August event beginning in 2027. The annual showcase will take place on the weekend of August 27