Partnership Supports HBCU Culture, Education, and Community During MLK Weekend 2027 WEST PALM BEACH, FL (September 10, 2026) — The Pepsi National Battle of the Bands (NBOTB) today announced Toyota as an official sponsor of the 2027 Pepsi National Battle of the Bands in The Palm Beaches, returning Martin Luther King Jr. Weekend, January 15–17, 2027. The partnership brings together two brands committed to creating meaningful experiences that connect culture, education, and comm

The Premier Celebration of HBCU Bands, Culture, and Community Returns January 15–17, 2027 WEST PALM BEACH, FL (August 11, 2026) — Following a successful inaugural celebration, the Pepsi National Battle of the Bands will return to The Palm Beaches for Martin Luther King Jr. Weekend, January 15–17, 2027, once again bringing together the sights, sounds, and traditions of Historically Black Colleges and Universities for an unforgettable weekend celebrating music, culture, educati

The Premier HBCU Band Showcase Enters Its Next Stage, Expanding Its Legacy in North Texas DALLAS, TX (July 14, 2026) — The Pepsi National Battle of the Bands (NBOTB), one of the nation’s premier showcases of Historically Black Colleges and Universities (HBCUs) marching band excellence and culture, officially announced today that Dallas, Texas, will become the new home of its annual August event beginning in 2027. The annual showcase will take place on the weekend of August 27

Charlotte, NC (March 11, 2026) — Webber Marketing, creators of the Pepsi National Battle of the Bands (NBOTB), announces that its dynamic film, Celebrating Champions of Culture , is now available for streaming on Tubi and Amazon Prime Video , marking a significant milestone in the organization’s continued expansion into national digital platforms. This is the first time a National Battle of the Bands film has been distributed on major streaming platforms, signaling a new er

Charlotte, NC (January 29, 2026) — The Pepsi National Battle of the Bands (NBOTB) announces the airing of The Best of the Battles , the sixth installment of its nationally televised film series celebrating the legacy, excellence, and cultural impact of Historically Black Colleges and Universities (HBCU) marching bands. Airing January 31 through March 1, 2026, the film honors Black History Month by spotlighting the sound, discipline, and pageantry that define HBCU band cultur

Palm Beaches, Fla. (January 23, 2026) — The National Battle of the Bands (NBOTB) closed out MLK Weekend with a powerful, purpose-driven celebration in the Palm Beaches, reaffirming its 12-year commitment to music, arts, and education through HBCU culture and music. What unfolded across the multi-day experience was far more than a performance weekend. It was a collective moment of impact—bringing together students, families, educators, entrepreneurs, creatives, and community