Partnership Supports HBCU Culture, Education, and Community During MLK Weekend 2027 WEST PALM BEACH, FL (September 10, 2026) — The Pepsi National Battle of the Bands (NBOTB) today announced Toyota as an official sponsor of the 2027 Pepsi National Battle of the Bands in The Palm Beaches, returning Martin Luther King Jr. Weekend, January 15–17, 2027. The partnership brings together two brands committed to creating meaningful experiences that connect culture, education, and comm